Perth, WA — Boutique Private Equity

Acquire.
Invest.
Partner.
Scale.

We work with business owners, founders, and operators to unlock growth through acquisition, investment, or strategic partnership.

"We don't buy to flip. We build to last."

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What We Do

Our Model

Acquire

We acquire businesses ready for their next phase and rebuild them for growth — bringing operational rigour and long-term vision.

Invest

We provide capital and structure to accelerate proven businesses — deploying resources where they create the most leverage.

Partner

We act as a commercial growth and distribution partner — aligned to outcomes, not just inputs.

Who We Are

Built to operate.
Structured to scale.

Reforge is a boutique private equity and growth platform working across tourism, hospitality, services, and technology.

We step in where businesses need structure, capital, or execution — and turn potential into performance.

We are not a consultant or broker. We operate as an operator, capital partner, or commercial growth partner — depending on the opportunity.

Tourism & Hospitality Sector
Accommodation & Hospitality Sector
Services & Operations Sector
Property & Built Environment Sector
Energy & Sustainability Sector
Agriculture & Agtech Sector
Technology & Digital Sector
Acquisitions & Capital Focus
4
Sectors
WA
Based in Perth
3
Partners
Long-term thinking

Philosophy

How we operate.

01
Execution over talk
02
People before extraction
03
Structure drives scale
04
Aligned partnerships win
05
We build, not break
06
Long-term thinking.
Real results.

Portfolio

Our Brands & Investments

Panda Pro Services

Service platform delivering residential and commercial solutions across Western Australia.

Common Ground Attractions

Destination and hospitality-focused business model built for the tourism sector.

Zoo Innovations

Innovation platform driving next-generation solutions across technology and emerging sectors.

Ecosystem

Our Partners

Strategic relationships that extend our reach, capabilities, and impact across markets.

Technology Partner

Happy Monkey

A creative and innovation partner supporting Reforge's brand, digital, and go-to-market execution across portfolio businesses.

Innovation Ecosystem

PropTech Hub

Australia's leading property technology ecosystem. Reforge partners with PropTech Hub to identify, commercialise, and scale high-potential innovation from concept to market adoption.

Team

Leadership

DR
Damian Robson
Managing Partner
JB
James Brown
Partner
Innovation & Digital
ML
Matthew Lewis
Partner
Commercial & Strategy

How We Work

Our Engagement Model

A structured process from first conversation to long-term growth — designed to move fast and respect your time.

01
Discovery
02
Review
03
Fit Assessment
04
Commercial Structuring
05
Internal Approval
06
Onboarding
07
Market Activation
08
Representation
09
Customer Support
10
Growth & Review

Find Us

Based in Perth

Address Level 9, 18 The Esplanade
Perth WA 6000
Availability By appointment only
Map showing Perth location

Get in Touch

Start the Conversation

Let's talk about opportunities, partnerships, or growth.

Message received ✓

Thank you for reaching out. A member of the Reforge team will be in touch shortly.

Sell · Scale · Partner

Have a business to sell, scale or partner?

If you're looking to exit, grow, or find the right partner — we want to hear from you. Submit your opportunity and our team will review it within 5 business days.

  • Business acquisitions & exits
  • Investment & capital raising
  • Strategic growth partnerships
Submit an Opportunity

Confidential. Reviewed by the leadership team.