reFORGE group

Perth, WA · Capability for equity

One seat on your cap table.
Three experts at your table.

When Reforge takes a share, you don’t just add a shareholder. You add business development, technology and commercial capability that turns up together.

Three experts. One joined-up relationship. A stake in making the business better.

See what
joins you↘

Three experts become one joined-up relationship

01 / THE INPUT Three disciplines
arrive separately.

02 / THE COMBINATION Commercial.
Technology.
Strategy.

03 / THE DIFFERENCE No handover.
No missing piece.

04 / REFORGED One seat.
Three experts.

01

WHAT JOINS THE CAP TABLE

THE SHARE COMES WITH PEOPLE

One relationship.
Three disciplines.
In the room.

Reforge exchanges meaningful business-building support for an agreed share of the company. Before anything is signed, we define what we will contribute, who decides what and what success should look like. No vague advisory title. No mystery percentage. No disappearing act.

01 / COMMERCIAL

Find and win the right revenue.

Shape the offer, open the right doors, build partnerships and stay involved through the commercial conversation—not just the intro.

BD / SALES / DISTRIBUTION
02 / TECHNOLOGY

Build the digital backbone.

Make technology, automation, systems, product and brand work as one practical engine around the way the company really runs.

TECH / DIGITAL / SYSTEMS
03 / COMMERCIAL JUDGEMENT

Make the hard calls together.

Set priorities, pressure-test decisions, sharpen the business model and help turn a founder’s ambition into a workable next move.

STRATEGY / PRIORITIES / DELIVERY

Why the combination matters

No relay race.
No gaps between experts.

Growth decisions affect technology. Technology changes the offer. The offer changes the numbers. With all three disciplines at the same table, fewer good ideas get lost in the handover.

02

THE THREE PEOPLE YOU GET

Different strengths.
One shared answer.

You are not passed from sales to strategy to a technical contractor. Damian, James and Matthew assess the same business together, then each takes responsibility for the work in their lane.

DR01

MANAGING PARTNER

Damian
Robson

  • Opportunity assessment
  • Business structure
  • Capital and partnerships
JB02

INNOVATION & DIGITAL

James
Brown

  • Technology strategy
  • Digital systems
  • Brand and innovation
ML03

COMMERCIAL & STRATEGY

Matthew
Lewis

  • Commercial strategy
  • Business development
  • Market activation
03

THREE WAYS IN

01

Acquire

For an owner considering succession or a full exit. We explore the business carefully and only proceed when ownership, transition and the next chapter make sense for everyone involved.

FULL OR MAJORITY POSITION
02

Invest

For a proven business where capital and our combined expertise can unlock a specific next move. The case, contribution and terms are agreed before money changes hands.

DIRECT EQUITY INVESTMENT
03

Partner

For a founder who needs experienced hands as much as funding. Reforge contributes business development, technology and commercial support in exchange for an agreed equity position.

EQUITY-ALIGNED CONTRIBUTION

One company.
No invented portfolio.

PandaPro is currently the only company under Reforge. We would rather show one real relationship honestly than pad the page with logos that do not belong here.

CURRENT REFORGE COMPANY

PandaPro

A Western Australian property-services platform receiving joined-up commercial, technology and business-building support.

01 / OPERATING NOW01
FUTURE OPPORTUNITIES

There is room for the right second company.

We are open to an acquisition, investment or capability-for-equity partnership when the fit is genuine. Until then, PandaPro is the whole list.

Explore alignment ↗＋
05

BEFORE WE SHARE A CAP TABLE

Put the awkward questions
on the table early.

Equity is a long relationship. We talk plainly about the business, the founder’s expectations, our contribution, decision rights and what happens when plans change.

  1. 01Discover

    Show us the business as it really is—not the pitch-deck version.

  2. 02Assess fit

    Decide whether our three disciplines can genuinely help.

  3. 03Structure

    Write down contribution, ownership, authority and expectations.

  4. 04Activate

    Put named people and immediate priorities around the table.

  5. 05Build

    Keep working the company—not merely attending board meetings.

A useful filter

Not an agency.
Not a broker.

Not a cheque
with opinions.

SHARED TERMSNAMED PEOPLEREAL CONTRIBUTION
06

START A CONVERSATION

PERTH, WESTERN AUSTRALIA

Show us the business.
We’ll tell you if we can move it.

Tell us what is working, what is stuck and why a shared-equity relationship could make sense. If we are not the right fit, we will say so.

Address
Level 9, 18 The Esplanade
Perth WA 6000
Availability
By appointment only